Collins Sefa The Sahara Group Foundation has relaunched its Making A Difference Around Africa (MADAA) initiative, now known as MADAA Reloaded, to provide seamless access to markets, technology, and business advisory services for African entrepreneurs.
“Through the MADAA initiative, we aim to connect entrepreneurs with opportunities that will grow their businesses and ultimately unlock Africa’s potential for inclusive development,” said Chidilim Menakaya, Director of Sahara Group Foundation, during the launch of MADAA Reloaded.
What is MADAA Reloaded?
As a flagship initiative of the Sahara Group Foundation’s dynamic EXTRApreneurship model, MADAA Reloaded seeks to discover visionary entrepreneurs who leverage local resources to solve everyday challenges. The program focuses on sustainable business practices, empowering entrepreneurs to build scalable, impact-driven enterprises that contribute to the protection and preservation of Africa’s natural environment.
Why the Reload?
According to Menakaya, the first MADAA cycle revealed a remarkable depth of entrepreneurial talent across the continent. However, it also highlighted the need to broaden the scope to reach more extraordinary innovators.
“MADAA Reloaded represents our renewed commitment to discovering, empowering, and celebrating changemakers who can truly transform their communities,” Menakaya added.
Key Dates and Application Details
Applications for MADAA Reloaded are open until May 31, 2025. Selected entrepreneurs will gain access to:
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Expert mentorship
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Tailored business advisory services
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Vital exposure to help them thrive in today’s competitive environment
Shortlisting will commence in June 2025, with the full program set to launch in the third quarter of the year.
Beyond MADAA Reloaded
The Sahara Group Foundation is committed to long-term support for successful participants through:
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Visibility and ongoing mentorship
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Access to additional funding through the Sahara Impact Fund (SIF)
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Networking with investors, business leaders, and strategic partners
This approach aims to create pathways that allow entrepreneurs to scale their impact, resulting in lasting social and economic change.
Shaping Africa’s Future
Through MADAA Reloaded, the Sahara Group Foundation reaffirms its commitment to building sustainable communities by empowering EXTRApreneurs—bold, impact-driven thinkers who are transforming their own lives while shaping Africa’s future.
