Collins Sefa Local businesses, traders, and artisans at Mile 7 Achimota saw a surge in sales over the weekend as MoMo Fest 2025, organized by MobileMoney Ltd, transformed the community into a hub of commerce, culture, and digital awareness.
The two-day festival injected fresh income into the informal sector, offering food vendors, artisans, and small traders a rare opportunity to expand their customer base while showcasing the benefits of digital finance.
Economic Boost for Traders and Vendors
Food vendors, artisans, and small business owners reported record sales, with many describing the event as their most successful weekend in months.
Stalls serving traditional meals, drinks, and handmade crafts thrived, while nearby shops, taxi drivers, and guesthouses also benefited from the influx of visitors.
Freda Coops of NatureBeauty shared her excitement:
“This weekend was a game-changer for me. I made more sales than I usually do in an entire week.”
The Founder of First Impression Elite Ltd also commended MobileMoney Ltd, saying MoMo Fest gave businesses valuable exposure, networking opportunities, and long-term brand visibility.
Clothing brand Yards by Nhaa highlighted how the festival not only boosted sales but also created meaningful connections with new customers.
Cashless Festival Experience
A standout feature of MoMo Fest was its cashless fair, where mobile money became the main mode of payment. From food to crafts, all transactions were processed through MoMo, giving vendors firsthand experience in running digital businesses.
For many small traders, this was their first full exposure to a cashless model, boosting confidence in Ghana’s growing mobile money ecosystem.
Digital Finance Education and Fraud Awareness
Beyond trade, the festival doubled as a learning hub. A live drama on mobile money fraud entertained the crowd while educating them on how to protect their wallets.
Attendees also had access to support booths for SIM registration, wallet services, and fraud prevention tips.
A university student, Kofi, summed up the impact:
“I came for the fun, but I’m leaving with knowledge on how to protect my MoMo wallet.”
Blending Culture with Community Engagement
MoMo Fest celebrated Ghanaian culture with music, dance, and live performances, reinforcing MTN MoMo’s role as more than just a financial service but also a partner in social and economic development.
Families enjoyed entertainment while learning safe mobile practices, and traders witnessed firsthand how digital tools could grow their businesses.
Long-Term Significance
Industry experts believe MoMo Fest will have lasting impact by promoting entrepreneurship, accelerating digital adoption, and strengthening Ghana’s informal sector.
The festival closed with electrifying performances from Medikal, Kelvyn Boy, DopeNation, Tulenkey, Mensa Jr, and DJ Aroma, turning Achimota into a vibrant mix of business, culture, and entertainment.
MoMo Fest 2025 proved that the fusion of commerce, digital finance, and culture can transform communities and inspire long-term economic empowerment.
