BTA Admin Casablanca will be the site of the first ever “Morocco Showcase Summit: Tourism, Hospitality, Invest” from Nov. 19-20, at the Marriott Hotel, bringing together industry leaders and investors to spotlight the country’s lucrative opportunities for Arab stakeholders seeking to enter Morocco’s thriving tourism sector, Zawya announced.
Sponsored by the Moroccan Society for Tourism Engineering (SMIT) and API Events, the multilingual English and French summit is intended to promote Morocco throughout the Arab world as a top destination for hotel brands and hospitality investment. Focusing on Morocco’s strategic appeal to Gulf and Arab investors, the summit will highlight the nation’s growing hospitality market, supported by the geographic proximity, cultural links, and economic alignment between Morocco and Arab countries.
Omar Benkabbou, Head of Advisory & Transactions-Morocco at CBRE (Coldwell Banker Richard Ellis, an American real estate service and investment firm), said that Morocco’s “rich cultural legacy and excellent infrastructure” have made it “an appealing target” for Arab tourism and hospitality projects.
With Morocco’s tourism industry now steadily on the rise since the pandemic, the momentum generated by the approaching 2030 FIFA World Cup is likely to increase the number of visitors as well as the demand for luxury hospitality services.
Erwan Garnier, Radisson Hotels’ Senior Director of Development for Africa, said the conference will highlight Morocco as an “important commerce and tourism hub that provides opportunities for Gulf-based investors in culturally relevant areas.”
The Morocco Showcase Summit will feature panels, networking events, and presentations by industry experts, creating a tailored platform for deal-making and strategic partnerships.
Through SMIT’s targeted approach and incentives, Morocco’s hospitality sector aims to attract sustainable investment across diverse sectors, including real estate, renewable energy, and agri-tech.
